There is an old saying, “Publish or perish.” It’s just as true today as when I first saw the expression. That was at least fifty-three years ago. The main difference now is we’ve got a  lot more opportunities to get published: E-zines, blogs, websites, print publications, and more. So how do you choose which is right for you and your business? Here are a few tips to get you started:

1. Let’s try an experiment: ready? Okay, now blink. Did you notice how long that took you? That’s how long it takes someone to look at the home page of a website and decide to click on it. Therefore, I recommend that you submit only to publications that list a certain number of subscribers. I recommend one thousand or more. That way, you know that you can count on at least one hundred people (per thousand) seeing the notice about your article and possibly reading it.
2. You may want to publish to your network. Newsletters, emails, and posts on your media keep you at the top of mind and may make you seem more attractive to your people.
3. Use strong descriptions or phrases such as, “I wrote the book on____” or “I just had a piece published in ___” give you more presence. Writing an article or a book makes you be seen as an expert on the topic. Try not to dilute that impression with phrases like, “Have you seen,” which makes you look like you’re asking for validation. You just got published. That IS validation!